AMAZON SELECTS E INK CORPORATION'S ELECTRONIC PAPER DISPLAY FOR ITS STATE-OF-THE-ART KINDLE TM EBOOK

E Ink reinforces its leadership position in eBook applications with major design win

Cambridge, MA, November 19, 2007 - E Ink Corporation, the leader in electronic paper display (EPD) technology, announced today that its Vizplex^TM Imaging Film based electronic paper display has been chosen by Amazon for use in the new eBook, Kindle, released this morning.

As Jeff Bezos, CEO of Amazon, said in the November 26, 2007 NEWSWEEK magazine: "This is the most important thing we've ever done. It's so ambitious to take something as highly evolved as the book and improve on it. And maybe even change the way people read."

E Ink's Vizplex^TM Imaging Film displays offer superb contrast in both high and low lighting conditions, together with extremely low power consumption and a very thin profile. Displays using E Ink's Vizplex offer a true paper-like reading experience, attributes that enable the wide adoption of eBooks as a viable device. In addition, Amazon's Kindle eBook features wireless connectivity, a paperback style and 30 hours of reading with a single battery charge.

E Ink Electronic Paper Displays

A wide viewing angle of 180 degrees, combined with sunlight readability in a paper thin form, make displays using E Ink Vizplex^TM a compelling choice in hand held applications such as an eBook. OEM designers benefit from the longer battery life and thin profile, enabling sleek designs and exciting new form-factors.

E Ink is also the proud supplier of electrophoretic displays used by most global eBook companies, including Sony, iRex, Jinke Hanlin, Bookeen, Neolux and eRead Technologies. E Ink displays are also found in a variety of other handheld devices, such as watches, cell phones and other computing devices.

"E Ink has emerged as the display provider of choice for eBooks and other mobile information applications," said Russ Wilcox, CEO of E Ink, "E Ink's technology enables companies like Amazon to realize ground-breaking products in new markets."

Additional Information

About E Ink Corporation
E Ink Corporation is the world's leading supplier of electronic paper display (EPD) technologies. E Ink's technology is ideal for many consumer and industrial applications spanning handheld devices, eBooks, PC-accessories, watches, clocks, and public information displays and promotional signs. E Ink is a private corporation that includes among its investors and strategic partners The Hearst Corporation, Intel Capital, Motorola, Inc., TOPPAN Printing Company, First Albany Technology Ventures, Solstice Capital and Air Products and Chemicals, Inc. E Ink news can be found at: www.eink.com.

About Amazon.com
Amazon.com, Inc., (Nasdaq:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Media Inquiries:
E Ink Corporation / US
Doug Russell or Bill Donlan
Schwartz Communications
781-684-0770
eink@schwartz-pr.com

Product Inquiries:
E Ink Corporation / US
David Jackson or Sriram Peruvemba
617-234-8100
sales@eink.com