Press Release
AMAZON SELECTS E INK CORPORATION'S ELECTRONIC PAPER DISPLAY FOR ITS STATE-OF-THE-ART KINDLE™ EBOOK
E Ink reinforces its leadership position in eBook applications with major design win
Cambridge, MA - November 19, 2007 – E Ink Corporation, the leader in electronic paper display (EPD) technology, announced today that its Vizplex™ Imaging Film based electronic paper display has been chosen by Amazon for use in the new eBook, Kindle, released this morning.
As Jeff Bezos, CEO of Amazon, said in the November 26, 2007 NEWSWEEK magazine: "This is the most important thing we've ever done. It's so ambitious to take something as highly evolved as the book and improve on it. And maybe even change the way people read."
E Ink's VizplexTM Imaging Film displays offer superb contrast in both high and low lighting conditions, together with extremely low power consumption and a very thin profile. Displays using E Ink's Vizplex offer a true paper-like reading experience, attributes that enable the wide adoption of eBooks as a viable device. In addition, Amazon's Kindle eBook features wireless connectivity, a paperback style and 30 hours of reading with a single battery charge.
E Ink Electronic Paper Displays
A wide viewing angle of 180 degrees, combined with sunlight readability in a paper thin form, make displays using E Ink Vizplex™ a compelling choice in hand held applications such as an eBook. OEM designers benefit from the longer battery life and thin profile, enabling sleek designs and exciting new form-factors.
E Ink is also the proud supplier of electrophoretic displays used by most global eBook companies, including Sony, iRex, Jinke Hanlin, Bookeen, Neolux and eRead Technologies. E Ink displays are also found in a variety of other handheld devices, such as watches, cell phones and other computing devices.
"E Ink has emerged as the display provider of choice for eBooks and other mobile information applications," said Russ Wilcox, CEO of E Ink, "E Ink's technology enables companies like Amazon to realize ground-breaking products in new markets."
About Amazon.com
Amazon.com, Inc., (Nasdaq:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.
About E Ink Holdings
Founded in 1992 by Taiwan's leading papermaking and printing group YFY (1907.TW), E Ink Holdings Inc. "E Ink" (8069.TW) is the pioneer of TFT and ePaper business in Taiwan. Its corporate philosophy aims to deliver revolutionary products, user experiences, and environmental benefits through advanced technology development. This vision has led to its continuous investments in the field of ePaper display as well as its 2008 acquisition of Hydis Technologies, manufacturer of the world's best wide viewing angle LCDs and its 2009 acquisition of E Ink Corp., the worldwide leader in ePaper. Listed in Taiwan's GreTai Securities Market and the Luxembourg market, E Ink is now the world's largest supplier of displays to the eBook market. For corporate information, please visit www.einkgroup.com; for EPD information, please visit www.eink.com / tw.eink.com; and for FFS information, please visit www.hydis.com.