Press Release
NEOLUX ANNOUNCES INK-IN-MOTION'S ENTRANCE INTO THE ELECTRONIC ENTERTAINMENT INDUSTRY
Microsoft Utilizes Revolutionary Point-of-Purchase Technology for Latest XBOX Game Release Promotion
Seoul, Korea and Cambridge, MA. - April 14, 2005 – Neolux Corporation, a leading manufacturer and distributor of advertising and promotional displays, today announced the first major commercial sale within the electronic entertainment industry of Ink-In-Motion®, a flashing electronic display that combines the proven promotional effectiveness of motion with the visual appeal of ink-on-paper. Microsoft Corporation is using this cutting edge point-of-purchase (POP) technology to promote its latest XBOX offering, Bioware's Jade Empire, in stores this week.
In addition to its paper-thin package, a typical Ink-In-Motion display can animate continuously for up to 6 months using just two AA batteries. These displays are ideal for high-impact POP signs in retail environments where access to power outlets are often limited. In addition to long battery life, these displays can be easily viewed from all angles and under virtually any lighting condition.
"We are very happy to have Microsoft as an Ink-In-Motion customer. This unique technology was able to meet the customer's requirements for effective animation, easy installation, and on-time distribution," said Woo-Jong Kang, CEO of NeoLux.
The Ink-In-Motion solution that Neolux created for Jade Empire was unlike any other motion POP solution Microsoft has used. Microsoft was particularly pleased with the displays "eye-catching" appeal, which will ensure consumer stopping power, and its thinness and long battery life allow for an easy roll-out to their distribution channel.
The core enabling technology for Ink-In-Motion is an electronic paper display material manufactured by E Ink Corporation called electronic ink. Processed into an imaging film, this electronic ink layer is sandwiched between a customized electronics layer and a color overlay to give marketers a wide range of design freedom for effective advertising and promotional campaigns.
"POP designers have long recognized the value of adding animation, but they faced troublesome limitations in design, space, cost, and power. Now, with Ink-In-Motion, they can add a simple motion component that builds their brand, integrates easily, and lasts for months on batteries," said Darren Bischoff, senior marketing manager for E Ink.
NOTE: For ordering information, visit Neolux's Ink-In-Motion website at www.neoluxiim.com.
About Neolux
Neolux is a leading manufacturer of EL display and related POP products based in Korea. It has been successfully supplying the products to global customers with its one-stop-solution service. More information about Neolux and Ink-In-Motion can be found at www.neoluxiim.com.
About Ink-In-Motion
Developed by E Ink Corporation and licensed to leading manufacturers of motion-based POP displays, the Ink-In-Motion® advertising and promotional solution incorporates the display features most requested by marketers, including clear, crisp, custom fonts and graphics; a thin, flexible form factor; and long battery life. These attention-getting, high-contrast displays are reflective and easy-to-read in ambient light. The lightweight, durable plastic sheets are also easy to integrate into products and promotions. Together these features help to maximize brand equity and emphasize product features. These attention-getting motion displays are based on E Ink's proprietary electronic ink technology.
About E Ink Holdings
Founded in 1992 by Taiwan's leading papermaking and printing group YFY (1907.TW), E Ink Holdings Inc. "E Ink" (8069.TW) is the pioneer of TFT and ePaper business in Taiwan. Its corporate philosophy aims to deliver revolutionary products, user experiences, and environmental benefits through advanced technology development. This vision has led to its continuous investments in the field of ePaper display as well as its 2008 acquisition of Hydis Technologies, manufacturer of the world's best wide viewing angle LCDs and its 2009 acquisition of E Ink Corp., the worldwide leader in ePaper. Listed in Taiwan's GreTai Securities Market and the Luxembourg market, E Ink is now the world's largest supplier of displays to the eBook market. For corporate information, please visit www.einkgroup.com; for EPD information, please visit www.eink.com / tw.eink.com; and for FFS information, please visit www.hydis.com.