E INK DRIVES ELECTRONIC PAPER MARKET FORWARD; NEW VIZPLEX IMAGING FILM IS BRIGHTER AND FASTER

Major Platform Upgrade Extends E Ink's Market Lead with Enhanced Display Film, Expanded Display Size Range, New Display Controller, and Developer Kits

Cambridge, MA. - May 9, 2007 - E Ink Corporation, the leading provider of electronic paper display (EPD) technology, today announced the launch of its next-generation electronic ink technology, offering significant improvements in performance and shipping under the new trade name Vizplex™ Imaging Film.

"E Ink continues to be at the forefront of the electronic paper revolution. This is a major improvement because the electronic ink in the imaging film switches twice as fast and the image is 20 percent brighter," said Russ Wilcox, president and CEO of E Ink. "We gave it the distinctive Vizplex name so that everyone can easily recognize the next generation. Simultaneously, we are enhancing our whole solution with more screen sizes, improved electronics, support for more gray levels, and developer kits for prototyping."

New Sizes to Support More Applications
E Ink and PrimeView International (PVI), the pioneer and currently the world's sole active matrix EPD maker, jointly announced TFT modules built with Vizplex, in an expanded size range that includes 1.9", 5", 6", 8" and 9.7" diagonal displays available this summer. The new sizes are targeted at monochrome device applications including mobile phones, MP3 players, PC accessories, smart handheld devices, signage, electronic dictionaries, e-books, and tablets. The previous display generation was only available in a 6" size and was targeted at e-books.

"We are pleased to offer our advanced technologies, proven streamlined manufacturing process and volume capacity to our electronic paper customers," said Dr. Scott Liu, Chairman and CEO of PVI. "We have already begun using E Ink's Vizplex Imaging Film in a range of sizes and are confident the market will welcome this new technology."

New Display Controller
E Ink also announced the sampling availability of the Metronome™ Display Controller, which adds new functions at a lower cost. The Metronome 8T125100A is a simple, low-power chip that can drive a range of display sizes and resolutions and supports added grayscale depth and lower-level control over the display. The Metronome architecture is designed to integrate with the host processor and memory and this enables a lower cost bill of materials for the total device. The part can be purchased from E Ink or in volume from PrimeView International. E Ink will also continue to support the Apollo controller architecture that emulates a parallel printer port and offers ease of integration for rapid prototyping.

Active Matrix Prototype Kits
To accelerate customers' evaluation and product development, E Ink will offer EPD prototyping kits in more sizes and with both Metronome and Apollo display controller options. The new kits can be pre-ordered now at www.eink.com/kits/index.html.

"Using the previous AM-100 prototyping kit, our company was able to quickly explore our design ideas for a revolutionary medical tablet," said Bob Caspe CEO, Emano Tec, "With the new larger size kits, we will be able to design exactly what we need for our next generation product."

More About the New Vizplex™ Imaging Film
In addition to dramatically faster update speed, the Vizplex generation of active matrix products offers improved image quality.

The following table highlights the improvements with Vizplex:

NOTE:
E Ink also announced the expansion of its team with three new executives today: E Ink Corporation Expands Team with New Board Director, Chief Financial Officer and Vice President of Product Development. Please see the company's website for details www.eink.com.

About E Ink Holdings
Founded in 1992 by Taiwan's leading papermaking and printing group YFY (1907.TW), E Ink Holdings Inc. "E Ink" (8069.TW) is the pioneer of TFT and ePaper business in Taiwan. Its corporate philosophy aims to deliver revolutionary products, user experiences, and environmental benefits through advanced technology development. This vision has led to its continuous investments in the field of ePaper display as well as its 2008 acquisition of Hydis Technologies, manufacturer of the world's best wide viewing angle LCDs and its 2009 acquisition of E Ink Corp., the worldwide leader in ePaper. Listed in Taiwan's GreTai Securities Market and the Luxembourg market, E Ink is now the world's largest supplier of displays to the eBook market. For corporate information, please visit www.einkgroup.com; for EPD information, please visit www.eink.com / tw.eink.com; and for FFS information, please visit www.hydis.com.