Press Release
E INK DELIVERS RETAIL POINT-OF-PURCHASE DISPLAY TO SINOPAC BANK
New signage applications takes E Ink electronic paper beyond eBooks
Taipei City, Taiwan, March 15, 2011 – E Ink Holdings, Sino Pac Bank and the Miramar department store today announced the launch of the "Sino Pac – Miramar Joint Card" promotion utilizing E Ink Holdings' Ink-In-Motion™ technology. Ink-In-Motion is a flashing electronic point-of-purchase display that combines the proven promotional effectiveness of motion with the visual appeal of ink-on-paper. These displays can be easily viewed from all angles and under virtually any lighting conditions.
Ink-In-Motion™ point-of-purchase displays use the E Ink SURF platform. Ideal for retail environments where power access is limited, Ink-In-Motion™ displays can be driven by batteries, utilizing very little power while attracting a lot of attention. Retailers are able to change the content of the sign by replacing the printed color overlay on top of E Ink electronic paper display (EPD) and reuse the display. This recycling method can help retailers to reduce their carbon footprint.
"SURF is an acronym for Segmented, Ultra-thin, Rugged and Flexible. Its products possess the advantages of E Ink technology, for example, low power consumption, and are reusable, which makes them the best choices amongst green devices." Scott Liu, Chairman of E ink Holdings said. "In retail applications, SURF products can be used in sizes ranging from a few meters for billboards to a few inches for price tags. The application of E Ink ePaper is broad. In addition to eBook readers, E Ink has been helping different industries to create innovative solutions for emerging applications."
E Ink EPDs are currently used in eBook readers, wrist watches, keypads of mobile phones, memory and battery indicators, and displays for portable medical devices, among other applications. In the future, E Ink displays could be used in novel new applications, such as pill bottle labels and highway toll system tags, by leveraging the key features of the technology: sunlight readability, low power consumption and re-usability.
The Ink-In-Motion™ retail displays adopted by Bank Sino Pac and Miramar will be located in the food court of Miramar department stores. Completed designs using Ink-In-Motion displays are also available from E Ink's partners Neolux Corporation and Motion Display. For more information, see here.
About E Ink Holdings
Founded in 1992 by Taiwan's leading papermaking and printing group YFY (1907.TW), E Ink Holdings Inc. "E Ink" (8069.TW) is the pioneer TFT and ePaper business in Taiwan. Its corporate philosophy aims to deliver revolutionary products, user experiences, and environmental benefits through advanced technology development. This vision has led to its continuous investments in the field of ePaper display as well as its 2008 acquisition of Hydis Technologies, manufacturer of the world's best wide viewing angle LCDs and its 2009 acquisition of E Ink Corp., the worldwide leader in ePaper. Listed in Taiwan's OTC market and the Luxembourg market, E Ink is now the world's largest supplier of displays to the eBook market.