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E Ink enabled displays are easily readable even in direct sunlight because E Ink electronic paper displays reflect light like ordinary paper.

Electronic Paper Displays vs. LCD Displays

E Ink technology relies on reflected, not emitted, light. This ensures text looks natural in any lighting condition.

LCD25XEINK25x

                                E Ink 25X                                                           LCD 25X

E Ink Based Digital Reading

Books have been available online for years, as have newspapers, but the problem constantly has been that people actually find it hard to read large amounts of text on a backlit screen and at a angle of 90 degrees. It isn't relaxing or enjoyable. *

* Steve Ross, All247news.com - September 2010

E Ink enabled devices provide the best digital reading experience because of the stable image, wider viewing angle and relective properties rather than emitting its own light.

 

Only E Ink Displays Can Match Paper

"E Ink ebook readers offer the best digital book reading experience available. They can be used outside without glare, and they quite simply look more like printed, physical ink and paper than any other display ever created. You can lose yourself in E Ink, which is about the best compliment I can give to a digital reader."

† Dan Nosowitz, August 12, 2010 Fastcompany.com

  • Reading speed is on par with paper
  • Evaluation of an Active-Matrix Electrophoretic-Ink Display for Aerospace Defense Applications, Meyer et al

  • Accuracy remains high, even edging out paper

    Evaluation of an Active-Matrix Electrophoretic-Ink Display for Aerospace Defense Applications, Meyer et al

  • Best digital performance under bright sunlight
  • Display Performance for Mobile Device Applications, Danner et al

  • Ensures bedtime reading is non-disruptive

    UCLA Sleep Disorders Center in Santa Monica, LA Times