Chemistry Professor Turned Intellectual Property Strategist

In the ever-evolving landscape of electronic display technology, the role of intellectual property (IP) management is of utmost importance. As the Senior Director of Intellectual Property at E Ink, Brian Bean plays a pivotal role in safeguarding E Ink's IP assets and driving innovation.

A New Era of Dynamic and Sustainable Displays

It's well-known in the advertising industry about the rule of six: an audience won't spend longer than six seconds reading your sign, so keep the text to roughly six words. This is compounded by the fact that individuals are inundated with information around them: emails, text, social media, and more. Advertisers must be thoughtful in their approach to capture—and keep—attention.