A New Era of Dynamic and Sustainable Displays

It's well-known in the advertising industry about the rule of six: an audience won't spend longer than six seconds reading your sign, so keep the text to roughly six words. This is compounded by the fact that individuals are inundated with information around them: emails, text, social media, and more. Advertisers must be thoughtful in their approach to capture—and keep—attention.

E Ink's Evolution to Conquering Color

Understanding color—and harnessing its impact—has been a pursuit for scientists, designers, artists, and product innovators for centuries. Sir Isaac Newton's experiments in the 17th century revealed the color spectrum, laying the foundation for modern color theory.