Pricer Avenue™ revolutionizes in-store communication by transforming traditional shelf edges into dynamic communication platform. Powered by E Ink’s display technology, this sleek, modular system offers unparalleled visibility, real-time pricing updates, and customizable branding. With its patented power rail solutions, including grid-based and light-harvesting options, Pricer Avenue™ eliminates battery dependency and reduces operational costs. Retailers benefit from an enhanced customer experience, a future-proof design, and a new revenue stream through promotions and monetization - all seamlessly integrated into existing store infrastructure.